Smart FinAdvisor

Best lead management software for mutual fund distributors in India

A tailored way to manage the leads, clients, employees, products and Sales for any advisory company

Our Product Features

Comprehensive solutions for modern financial advisory firms

Lead Management

Lead entry, Lead import, Lead export, Lead assignment, Lead followup, Lead conversion to client, Lead status management.

Client Management

Import/add client, add financial services to clients, client communication, client complaints, comprehensive client profile management.

Sales Management

Sales entry, Sales tracking, Leads to Sales, Product Pitching, SIP START-STOP, STP, SWP, Redemption, Change of bank, Nominee, KYC management.

Employee Management

Allow system owner to create users of software - Admin, Sales Representative, Operations executive with role-based permissions.

Operations Management

Convert leads to client, Sales approval, TAT reconciliation, MIS operations with comprehensive workflow management.

Reports and Analysis

Interactive dashboard for management to navigate and check details and summary of Leads, clients, complaints and tasks with analytics.

Process Flow

Our comprehensive process ensures every lead is tracked, followed up, and converted efficiently. The flow supports client onboarding, service allocation, approval, and performance reporting—streamlining operations for better productivity and transparency.

1: New Lead

This step initiates the process by capturing fresh leads from various sources such as calls, websites, referrals, or campaigns. Sales executives enter essential lead data for further nurturing and tracking.

2: Lead Assignment

Leads and clients are strategically assigned to appropriate departments or team members based on workload and expertise. This helps streamline responsibility and follow-up for each case.

3: Lead Follow-up

Timely and structured follow-ups are managed using reminders and notes. This helps maintain engagement with potential clients and improves chances of conversion through personalized communication.

4: Convert To Client

After successful follow-ups, leads are evaluated and approved for conversion. Operations teams verify documents and initiate the onboarding of the client into the system for further engagement.

5: Add New Service

Once the client is onboarded, the required services are selected and configured by the sales team and admin. This ensures that every client gets customized offerings as per their needs.

6: Service Approval

Before services go live, the operations team reviews and approves them to ensure accuracy, compliance, and proper documentation. This step ensures a smooth and error-free activation.

7: Sale Entry

Final sales details are entered, including transaction values and service details. This step finalizes the sales process and creates a financial record for future reference.

8: TAT Reconciliation

Turnaround Time (TAT) is monitored to ensure all services are delivered within committed timelines. Any delays are tracked and reconciled for future performance improvement.

9: Reports

Detailed reports are generated for each client and process flow. These reports help with insights, audits, team performance tracking, and decision-making at multiple levels.

10: Dashboard

A centralized dashboard provides real-time data and quick overviews of key activities. It allows all stakeholders to track progress, KPIs, and upcoming tasks in a unified interface.

Process Flow Details

Comprehensive workflow explanation

Admin Permissions

Admin gives permission to employees for managing leads module with role-based access control.

Lead Status Management

Lead status can be managed in three ways → Cold, Calling, Meeting with systematic tracking.

Follow-up Facility

There is follow-up facility to send reminders to leads with automated notifications for timely engagement and better conversion.

Lead Assignment

Lead can be assigned to a concerned sales person for focused attention and management.

Lead Conversion

Leads will be converted as a client by operations or the Sales person has an option to add entire details of the client.

Sales Entry

Leads and clients sale entry added by sales person with comprehensive service details and investment plans.

Operations Approval

Operations member will cross check client details and has option to approve request and add confidential details.

Client Management

Sales team can take follow up with client, raise complaints, and manage ongoing relationships.

Roles & Functions

Defined roles for efficient team management

Admin

Employee Management
Lead Assignment
New Service to Client
TAT Reconciliation
Reports Access
Dashboard Management
Full System Control

Operations Executive

Lead Self Assignment
Convert to Client
Service Approval
TAT Reconciliation
MIS Entries
Client Complaints
Dashboard Access

Sales Representative

Lead Follow-up
First Sale Entry
New Service to Client
Client Management
Dashboard Access
Lead Self Assignment

Sub Broker

New Lead
Direct client
Lead Follow-up
First Sale entry
New service to client
Client Management
Dashboard Management

Smart Notifications

Automated notification system for better client engagement

Welcome Notifications

Welcome notification to New Clients

Follow-up Reminders

Lead follow-up reminders to Leads

Meeting Reminders

Client follow-up meeting reminders

Service Updates

New service added to client notifications

Approval Status

New service updates – Approved or Rejected

SIP Reminders

Upcoming SIPs notifications

Complaint Management

Complaint Registration and updates

Birthday Wishes

Automated birthday wishes to clients

Reports & Dashboards

Comprehensive reporting with export capabilities using multiple filter criteria

Sales Report

Details of all the recent sales along with services sold. Client details and amount. Ability to export detailed sales data with date, status, client and sales representative filters.

Lead Report

Details of the leads entered datewise. Current status of leads, follow-up date and lead assignment. Ability to import-export leads based on different criteria.

Clients Report

Details of all the client based on name and date entered. Client wise services offered. Complaint history etc with comprehensive filtering options.

Complaint Report

Client wise complaint report based on status and action taken to resolve the complaint. Export capabilities with multiple filters.

TAT Report

All services sold need to be approved and reconciled within a given TAT. This report gives all the pending approval and reconciliations. Details can be exported.

Follow-up Report

Lead follow-up and client follow-up details can be viewed and exported using this report with comprehensive filtering options.